A recent HBR blog used Aristotle's concepts of ethos, logos, and pathos in analyzing the 150 hours of TED talks that the author viewed. Her goal was to identify key elements of successful talks. Ethos is establishing credibility of the speaker; logos is data and statistics; and pathos is emotion and storytelling. Sound familiar? It should--the last point has been made in many writings on successful talks, most notably the Heath Bros. Made to Stick and storytelling is the basis of NYT bestselling author Malcolm Gladwell's books.
Blog author Carmine Gallo says she learned the following three lessons from her TED marathon: 1) use emotion, 2) be novel, and 3) emphasize the visual. Citing Bill Gates' talk on malaria, she shares his novel release of mosquitoes from a jar into the room because "there’s no reason why only poor people should have the experience." Try to use these tips in your next talk.
Blog author Carmine Gallo says she learned the following three lessons from her TED marathon: 1) use emotion, 2) be novel, and 3) emphasize the visual. Citing Bill Gates' talk on malaria, she shares his novel release of mosquitoes from a jar into the room because "there’s no reason why only poor people should have the experience." Try to use these tips in your next talk.
RSS Feed
